Vestoj is a research platform and the leading public intellectual in the field of fashion. Founded in 2009, Vestoj examines people’s relationship to their clothes and fashion’s relationship to identity. Vestoj presents fashion knowledge at the highest level, emphasising inclusive and equitable dissemination to a broad and diverse audience. Vestoj expresses complex ideas in a straight-forward manner, and shows that fashion is not only about objects, but rather a mindset and approach to identity, culture and life.
 
Vestoj ‘On Everyday Life’ is an exploration of routines, rituals and repetitions, the many ingenious ways in which the weak make use of the strong, how ‘common people’ reappropriate and subvert material culture to suit their own interests and rules, and a lyrical and critical exploration of generic, inexpensive and mass produced objects. They are looking at the practice and poetics of the everyday, consumption as a creative act, and consumers not as passive receptacles, but rather active agents with the ability to adapt the system imposed on them in a myriad of small, personal and intuitive ways in order to navigate and enjoy life.