A manual for ethically and effectively incorporating AI into graphic design, complemented by conversations with the world's leading design firms. Using the voice of AI in the persona of "Steve," this book grows out of Melani De Luca's PhD research. Featuring testimonies from other graphic designers, the book offers practical support and a conceptual framework for incorporating AI and machine learning into the field. This book is the first to elaborately map out what AI brings to graphic design and to identity design in particular. The graphic field, and designers at large are seeking out for practical grip, ethical frameworks and more. This book offers this support.